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applicants
MARKETING MANAGER, IRELAND (Dublin)
at Betfair in Dublin City North
THE ROLE AND THE DEPARTMENT.
Betfair is the world’s largest betting community and a significant success story that has grown substantially in its eight years of trading. The business has over 2 million registered customers (over 50,000 in Ireland), annual revenues approaching €300 million and is growing rapidly, with offices in UK, Australia, Malta, Romania and Ireland. Betfair employs over 1,500 people globally with its HQ based from Hammersmith and the International business hosted from Malta.
Our success and innovation has been recognized by becoming a two-time winner of the most prestigious business award in the UK - the Queen’s Award for Enterprise - the only betting company in the world ever to achieve this.
Betfair is a fast-paced, exciting and successful organisation. This is a fantastic time to join the company. If you are looking for the chance to work in a stable yet challenging environment – Betfair is the place to do it!!
We are looking for a dedicated, self motivated, driven marketing professional to lead significant elements of our marketing and sales activity in the Irish market. The successful candidate will have in-depth marketing experience, ideally gained within the gaming & betting industry and will take on the following responsibilities within the role;
THE RESPONSIBILITIES.
• Working with P&L and central marketing team to plan, design and deliver integrated campaigns across all product categories, with particular focus on Betfair’s sports offering.
• Working with and reporting to the Irish Country Manager to develop the strategic focus and deliver these campaigns within the Irish P&L.
• Work with the Insight team to better understand and refine segmentation of IRE customers and develop relevant and personalised content.
• To project manage key sponsorship activities in the Irish market, ensuring maximum ROI in acquisition and brand terms.
• To ensure all activity objectives and KPIs are clear and can be tracked effectively.
• To prepare campaign briefs before key activities and work with central marketing functions (Retention, Acquisition, Brand and Creative) to deliver to timescale and budget.
• To carry out post-activity and/or campaign analysis to measure effectiveness and make sure lessons learned.
• To track campaign budget spend and commitment.
• To propose and implement changes to future activities and/or campaigns based on learning. Increasing the operational effectiveness of campaigns and adjusting budget allocation to the highest ROI channels is key.
• Plan and test new approaches to our Irish marketing & sales activities.
THE MUST HAVES (skills & knowledge)
• Graduate with 5+ years marketing experience in commercially focussed, B2C organisation(s) focused on sales, marketing and customer retention, with significant online experience.
• Proven expertise in campaign analysis, customer segmentation, business intelligence and monitoring ROI.
• Specific detailed experience in Data Analysis & Reporting is an advantage.
• A good understanding and a passion for sports & betting is desirable.
• A creative thinker who wants to make a difference.
• Commercially orientated team player.
• Organised, a good planner and self starter.
THE REWARDS.
• Competitive salary, Health Insurance, Bonus, Share Options..
To apply online for the position of "MARKETING MANAGER, IRELAND (Dublin) " in Dublin City North, click the "Apply Now" link below.
Betfair is the world’s largest betting community and a significant success story that has grown substantially in its eight years of trading. The business has over 2 million registered customers (over 50,000 in Ireland), annual revenues approaching €300 million and is growing rapidly, with offices in UK, Australia, Malta, Romania and Ireland. Betfair employs over 1,500 people globally with its HQ based from Hammersmith and the International business hosted from Malta.
Our success and innovation has been recognized by becoming a two-time winner of the most prestigious business award in the UK - the Queen’s Award for Enterprise - the only betting company in the world ever to achieve this.
Betfair is a fast-paced, exciting and successful organisation. This is a fantastic time to join the company. If you are looking for the chance to work in a stable yet challenging environment – Betfair is the place to do it!!
We are looking for a dedicated, self motivated, driven marketing professional to lead significant elements of our marketing and sales activity in the Irish market. The successful candidate will have in-depth marketing experience, ideally gained within the gaming & betting industry and will take on the following responsibilities within the role;
THE RESPONSIBILITIES.
• Working with P&L and central marketing team to plan, design and deliver integrated campaigns across all product categories, with particular focus on Betfair’s sports offering.
• Working with and reporting to the Irish Country Manager to develop the strategic focus and deliver these campaigns within the Irish P&L.
• Work with the Insight team to better understand and refine segmentation of IRE customers and develop relevant and personalised content.
• To project manage key sponsorship activities in the Irish market, ensuring maximum ROI in acquisition and brand terms.
• To ensure all activity objectives and KPIs are clear and can be tracked effectively.
• To prepare campaign briefs before key activities and work with central marketing functions (Retention, Acquisition, Brand and Creative) to deliver to timescale and budget.
• To carry out post-activity and/or campaign analysis to measure effectiveness and make sure lessons learned.
• To track campaign budget spend and commitment.
• To propose and implement changes to future activities and/or campaigns based on learning. Increasing the operational effectiveness of campaigns and adjusting budget allocation to the highest ROI channels is key.
• Plan and test new approaches to our Irish marketing & sales activities.
THE MUST HAVES (skills & knowledge)
• Graduate with 5+ years marketing experience in commercially focussed, B2C organisation(s) focused on sales, marketing and customer retention, with significant online experience.
• Proven expertise in campaign analysis, customer segmentation, business intelligence and monitoring ROI.
• Specific detailed experience in Data Analysis & Reporting is an advantage.
• A good understanding and a passion for sports & betting is desirable.
• A creative thinker who wants to make a difference.
• Commercially orientated team player.
• Organised, a good planner and self starter.
THE REWARDS.
• Competitive salary, Health Insurance, Bonus, Share Options..
To apply online for the position of "MARKETING MANAGER, IRELAND (Dublin) " in Dublin City North, click the "Apply Now" link below.
Published at 10-12-2009
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Viewed: 528 times