Brian Belski's Playbook: Finding Winners in the Stock Market (2026)

In the world of investing, finding the right stocks can feel like a never-ending quest. With so many choices and shifting market narratives, it's easy to get lost in the noise. But what if there was a more structured way to approach investing, one that focuses on the fundamentals and looks ahead to the future? That's exactly what Brian Belski, of Humilis Investment Strategies, is advocating for. In a recent interview with Jon Erlichman on Ticker Take, Belski shared his strategy for building a portfolio that leans into the best parts of both the Canadian and U.S. markets. His approach is simple, yet powerful: focus on companies that are best positioned for the coming environment, rather than trying to time macroeconomic shifts. By doing so, he believes investors can gain an edge in the market. One of the key insights Belski offers is the importance of understanding the relationship between stocks, earnings, and the broader economy. Stocks tend to lead earnings, and earnings tend to lead the economy. This means that the real work for investors happens well before the economic data confirms the trend. By focusing on company fundamentals and valuation first, Belski believes investors can identify the best opportunities before they become widely known. So, what stocks does Belski highlight as part of his strategy? He points to five stocks that align with his approach: Costco Wholesale Corporation (COST), Alphabet Inc. (GOOGL), Netflix Inc. (NFLX), Aritzia Inc. (ATZ.TO), and Alimentation Couche-Tard Inc. (ATD TSX). Each of these companies has a strong track record of performance and is well-positioned for the future. Costco, for example, has built one of the strongest retail models in the world, driven by its membership structure and consistent value proposition. Alphabet, on the other hand, remains one of the most dominant companies in technology, with leadership in digital advertising, cloud computing, and artificial intelligence. Netflix continues to evolve as a global streaming leader, with improving margins and a growing subscriber base. Aritzia is a Canadian retail success story that has been expanding aggressively into the United States, while Alimentation Couche-Tard has grown from a regional player into a global convenience store operator. What makes Belski's approach particularly fascinating is the emphasis on structure and discipline. It's not just about finding strong companies; it's about understanding how they fit together within a portfolio. By focusing on the fundamentals and looking ahead, Belski believes investors can gain an edge in the market, even in a market that often rewards short-term thinking. In my opinion, Belski's strategy offers a refreshing perspective on investing. It's a reminder that sometimes the most valuable insights come from taking a step back and looking at the bigger picture. By focusing on the fundamentals and the future, investors can gain a deeper understanding of the market and make more informed decisions. So, if you're looking for a more structured way to approach investing, Belski's strategy is definitely worth considering. It may just give you the edge you need to succeed in the market.

Brian Belski's Playbook: Finding Winners in the Stock Market (2026)

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